Our Brand

Introduction

Hello from the Flensburger Brauerei, Germany’s most northern swing-top brewery! We are located in Flensburg, a cosy city at the Flensburg Fjord and right next to the Danish border. This old seafaring city under strong Scandinavian influence has developed from a fishermen’s and merchants’ town into a progressive touristic city with 2 universities without having lost its historic charm. Since our foundation in 1888 our brewery has become an iconic institution of our city. Flensburger beers have been admired by many generations. We produce high quality beers with a distinctive fresh-taste filled in our unique swing-top bottles. On the next pages you can discover what exactly makes our beers so great and why our beers are appreciated in more and more countries all over the world!

Family and history

• 5 citizens of Flensburg founded the Flensburger Brauerei on September 6th of 1888
• Ideal location – a glacier spring with crystal-clear water straight underneath our brewery
• Since our foundation in 1888 we have been a family-owned, independent company
• In the 1930s our bewery developed into one of the largest breweries in Northern Germany
• Over the years we have survived quite a few challenges, like the disastrous times during
both world wars as well as two major fires in our buildings in 1961 and in 1988
• We will never give up on our independence neither will we forget our heritage – for the
sake of our employees, for the love of a good beer and ultimately as a matter of principle!
• We stand for our long brewing-expertise, our persistency as well as for our super-premium
quality and Northern German way of doing things – down-to-earth and straightforward

Swing-top bottle

• In the 1970s the vast majority of breweries switched to the more modern crown corks. In contrast we stayed true to our flip-top bottle which has become an integral part of our brand DNA
• The distinctive plop’ sound when opening a bottle of FLENS has become our unique selling point
• There is a continuous work on the perfect plop’ – technical finetuning of all materials/processes

Gletscherquelle

• Our brewing location was carefully chosen with our own “Glacier Spring” right beneath our premises
• Around 10.000 years ago Northern Germany was covered with Scandinavian glaciers which left behind a crystal-clear reservoir of water more than 240 meters deep – still 100 % free of pollution
• The water is so pure that it is registered as mineral water which we also sell to the German retai

Coastal barley

• We brew our fine beers with barley malt produced by local farmers from Schleswig-Holstein
• Our barley grows between the Baltic and North Sea – we affectionately call it “Coastal Barley”
• Due to the fresh sea breeze our carefully selected barley is rich in salt, iodine and magnesium
• Our Flensburger products are manufactured in a sustainable way and are 100 % GMO-free

Craftmanship and innovation

• All our beers are brewed in accordance to the German Purity Law
• We combine tradition with innovation and focus on the highest quality of our products
• We continuously invest in our production facilities → 50 million euros over the last 10 years
• We now have the biggest and most modern flip-top filling line of its kind worldwide
• We have launched several new products in recent times, e.g. Edles Helles, Radler and Fassbrause
• We train our new brew masters on the job to pass on our heritage to the next generations